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No matter your situation in life and your individual aims, one of the most important tools for success is your personal charisma. Charisma is what allows you to command a room, draw others to you, and convince people of your ideas. It’s an essential part of being the kind of leader who wins devoted followers who are willing to go to the ends of the earth for you. Charismatic men are perceived as both likable and powerful, a dynamic, irresistible combination that opens endless doors to them.

Charisma may seem like a mysterious quality — something that some men are born with and some are not. But this is happily not the case. You don’t need to have hit the genetic charisma lottery in order to develop yourself into a man with powerful magnetism.

Far from being a magical and inexplicable trait, charisma can be broken down into a set of concrete, largely nonverbal behaviors that can be learned, practiced, and made natural. The Charismatic Man will show you how to do so.